The Fourth of July affects Americans, whether they are patriotic or not. The Fourth of July is celebrated in honor of America’s independence from Great Britain back in 1776. Marketers use this national holiday to the best of their advantage. Due to the high volume of attention and patriotic pride for this particular holiday, it [...]
What you need to know about the General Data Protection Regulation (GDPR) The General Data Protection Regulation (GDPR) is a regulation in EU law that handles the protection of use data, and privacy for all individuals living within the European Union. It comes into effect May 25, 2018. Although it is coming into effect this [...]
We are constantly hearing buzzwords like Artificial Intelligence(Ai) and Machine Learning, in terms of being the future of digital marketing. What you may not know is they are very much being used right now. These advancements in technology can be put to use in the here and now. One way DCW Media is staying ahead of the [...]
Oscars One of the biggest award shows of the year is finally here, The Oscars. Yet, something as big as the Oscars isn't invincible to the ever-declining viewership numbers. Despite expected low numbers, ABC was able to completely sell out their advertising inventory at $2.8 million per 30-second spot – almost double the price of [...]
Between the Super Bowl and Olympics we have had a ton to talk about in the advertising world this year. It has been very exciting following along with all our athletes and watching their journey to the gold (GO USA Women’s Hockey!!). Even with the excitement, NBC has seen a significant decline in live viewership even with the introduction of virtual reality.
Whether you are a Patriots or Eagles fan, we can all agree….we’re all rooting for some good commercials! Around this time every year, commercials become a topic the rest of the country is talking about, not just the advertising world. Who will make the boldest statement? Who will have the funniest or most memorable? What celebrities and musical artists will be featured? The anticipation continues to grow as we get closer and closer to game day.
Technically, Bitcoin isn’t what us digital media truly need to worry ourselves with at this point (unless you were one of the lucky ones to get in early enough to be super rich right now). What the digital media industry should be keeping an eye on at this point, is the technology that Bitcoin is built on, called blockchain.
Welcome to DCW Media’s new blog, The DCW Download! We wanted to start the new year off by offering our insights and interests into the ever-changing advertising world, by staying up-to-date and ahead of the curve. If that is a part of your new years resolution, DCW Media is the agency for you! Let us help you navigate through the world of traditional and digital advertising.
DCW Media has established itself as the premier media buying agency on the East coast, with offices in Manhattan and Long Island New York. The 45-year-old agency is looking to add more talent to its rapidly growing Digital Media Department in its Mid-Town Manhattan offices (conveniently located next to Penn Station). This is an [...]
Ken Bove, Jr. joins DCW.
