SUCCESS STORY
Two Kings Casino
Catawba Two Kings Casino is a tribal casino in Kings Mountain, North Carolina, overlooking Interstate 85, approximately 35 miles (56 km) west of Charlotte.
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The Challenge
Catawba Two Kings Casino faced challenges in raising awareness for their monthly giveaways and promotions, while also needing to increase online sign-up memberships for their rewards program. They required help to effectively promote these initiatives and boost membership registrations. DCW identified the needs for Catawba Two Kings Casino to:
- Boost awareness for monthly giveaways and promotions.
- Increase traffic to their website.
- Drive online sign-ups for their rewards program.
The Approach
- Strategically targeted both CRM Look-A-Like and interest-based audiences, through a combination of People-Base Display, Native, Google Paid Search and Meta ads.
- Utilized Cable and Broadcast TV along with Terrestrial radio and outdoor to expand awareness.
The Results
544,792
Total clicks
1.03%
Overall CTR
13,257
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