50 years
50+ years of relevance, built on delivering results for our clients.
A family-run business from day one.
We’ve been a family-run business for the last 50 years, and we plan on continuing to treat people like family for the next 50.
1973
Ken Bove Sr., a successful entrepreneur who later pursued a career at NBC Radio, acquires an agency called Dougherty, Clifford, and Wadsworth, transforming it into an industry leader in media.
1978
DCW helps launch the Entertainment and Sports Programming Network (now ESPN) by entering into a multi-million-dollar trade contract.
1979
DCW is chosen as the agency to represent St. John’s University on Long Island, marking the beginning of a 20+ year partnership.
1983
Ken Bove joins DCW.
1985
DCW opens a dedicated media buying division, marking a new phase in the agency's growth.
1990
DCW moves its expanding offices out of NYC to the North Shore Towers on Long Island.
1992
DCW surpasses eight figures in annual billing.
1997
Ken Bove Sr. retires, and Ken Bove takes over the reins of DCW.
1998
DCW becomes the media buying service for P.C. Richard & Son, one of the Northeast's largest retailers, with whom DCW still works with today.
2000
DCW continues expanding and relocates to new offices in Huntington, NY.
2001
DCW orchestrates its first Super Bowl buy for Delta Airlines, a multi-million-dollar blend of trade and cash that helped launch Delta’s new first-class seating and European destinations.
2004
DCW launches the first advertising campaign for online gambling with its client, Party Poker.
2008
Due to significant growth, DCW expands to larger offices in Ronkonkoma, NY.
2014
DCW officially becomes a full-service media buying agency, adding an in-house digital department.
2016
The agency reaches a milestone, serving its 300th client.
2018
DCW establishes its Innovation Task Force, dedicated to providing clients with the latest advancements in advertising.
2019
DCW develops a proprietary people-based tech stack, offering clients brand-safe, targeted campaigns with measurable ROI in response to the phasing out of cookies.
2022
DCW hires its 70th employee.
2023
DCW celebrates its 50th anniversary in business!
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Operating Principles
Integrity
We are an agency built on strong moral principles, emphasizing honesty and transparency.
Collaboration
We function as an extension of our client’s team, making teamwork essential to our process.
Delivery
Our success and the growth of our business are rooted in our ability to consistently deliver exceptional results for our clients.
Relationships
Many of our clients and partners have been with us for over 10 years. Building and maintaining strong relationships is part of our DNA, with both clients and vendors.
We live up to our values
"We were introduced to DCW through a contracted project here at the Hospital. We were so impressed by their speed, their agility, and their smarts, we decided to take them on full-time as our media agency of record. Best decision we’ve made. They’re an extension of our team and such a pleasure to work with. And we always know they have our best interests in mind when planning and negotiating media on behalf of our organization."
Kate Lopez | Assistant Vice President, Marketing | White Plains Hospital
We live up to our values
"As the Broadcast Media Director for PC Richard and Son, we have had a successful business relationship with DCW Corp for over 25 years. We have utilized their knowledge and expertise for many applications including linear TV, OOH, and OTT.
Our experience with Ken, Kris, Margo, and the rest of the staff is nothing but top notch. They are professional, knowledgeable, good people, and most of all, they deliver or over-deliver on their promises.
I recommend this group to any company looking for honest, efficient, and effective media buys."
Glenn Sahagian | Broadcast Media Director | P.C. Richard & Son
We live up to our values
"I’ve worked with DCW Media for over eight years, and our partnership has only continued to grow. What I value most is their honest recommendations and the thoughtful, thorough explanations they provide when we have challenging questions. DCW has helped us make significant strides in our advertising strategy, guiding us to explore new avenues with data-driven insights and well-researched suggestions. Their client-centric, highly personalized approach truly sets them apart. I view DCW as an extension of our team, enabling us to take calculated risks, broaden our advertising footprint, and stay ahead of industry trends. Their attentiveness and responsiveness ensure our campaigns and programs are executed seamlessly and on time."
Renu D’Alessandro | CMO | Jovia Financial Credit Union
Leadership Team
Lead by an Executive Staff that provides a strong foundation of expert knowledge, guidance and a wide network of industry partners; DCW stays close and grows together with and for its clients.
Ken Bove Sr.
Founder, In Memoriam
Ken Bove
President & CEO
Jim Renehan
CFO
Kris Cabrera
VP, Sales
Margo Labiner
VP, Senior Media Director
Christy Flora
VP, Client Services
Stephanie Biscow
VP, Digital Media
Laura Bove
VP, Sales