digital
Data driven performance to the max.
DCW Media’s digital department is comprised of skilled digital media and marketing experts that bring over 15 years of experience to our clients. As a media buying shop, we maintain that we are tech, data and media agnostic. This translates into our teams recommending, pursuing and executing the most efficient media placements for each of our individual clients.
People-Based Marketing
As we enter a cookie-less environment, the need to execute highly targeted campaigns is more important than ever. DCW has been ahead of the curve with People-Based digital targeting. It has been incorporated into many of our campaigns since 2018.
We start with our proprietary People-Based lists, built using diverse, premium data sources, enabling us to target users on a 1:1 basis. This ensures we are only serving ads to real people, not data models based on guesswork. We are then able to target individuals across the platforms and devices they use most, including desktops, mobile, CTV/OTT, social media, email, and online audio.
The result is higher quality leads, at a lower cost and enhanced brand safety. What’s more, DCW’s People-Based marketing can be used to show true attribution from in-store visits, event attendance, applications, sign-ups, purchases, or other location-based goals directly to ad views and clicks.This attribution can be synced into most CRMs for a fully-automated feedback loop or provided in valuable reports.
