Brilliant media solutions without boundaries.

Client Audit & Assessment

We start with a unique discovery process that has been fine-tuned for speed of implementation and enhanced marketing efficiencies. Our strategists and planners perform an audit of your brand or institution at every level. We curate, examine, and analyze all key findings that are unique to each and every client.

Market Analysis

We analyze the broader market as it relates to our clients’ future goals and historical benchmarks. Our agency uses a robust suite of leading industry research tools including but not limited to Strata, Vivvix, Comscore, Resonate, MoatPro, eMarketerPro, Simmons Scarborough, SEM Rush, Nielsen, Winmo, Claritas, SBMS, SQAD, CORE, TapScan.

Competitive Analysis

DCW deepens performance strategy by doing a competitive analysis not just at the start of a campaign but as a continuous assessment throughout. Our teams will perform a SWOT analysis that informs and refines the campaign targeting, tactics, messaging and audience targets utilized in our campaigns.

Audience & Personas

Building and refining audiences and personas are key to the winning advertising strategies we deploy. DCW uses a combination of our leading-industry planning tools as well as historical and first party data to help clients develop, A/B test, refine and optimize their audiences.

Creative Assessment & Consulting

Effective creative is customized to each individual audience and optimized throughout the customer journey. We provide creative consulting before, during and after our campaigns are activated to ensure all advertising messaging is capturing attention, communicating our clients’ value, nurturing and growing connections, enhancing brand identity and driving meaningful action.

Optimization

Optimizing every element of a marketing campaign for our clients is a core standard that we push to the max. Every campaign is optimized in as close to real time as possible using hundreds of different parameters. Our teams pre-define A/B tests, controls, benchmarks, goals, parameters and milestones for improving ad campaigns every single day.

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