Penn Museum

The Challenge

The Penn Museum faced challenges in increasing awareness of their offerings, driving attendance, and boosting revenue from various sources such as events, memberships, and summer camps. They also needed help to deepen engagement with their core audience, who were already familiar with the museum's story and experiences. DCW Media addressed the Penn Museum's need to:

• Raise awareness of the museum’s offerings, especially within a younger, tech-savvy audience.
• Drive traffic to their location.
• Increase revenue from events, memberships, and summer camps.
• Maintain and deepen their connection with their core audience.

The Approach

• Utilized a multi-media approach that included Social Media, Contextual Display, Display Retargeting, Display Geofencing, Audio, YouTube, Traditional Bulletins, and Radio.
• Expand targeting to Millennials and Gen Z, in addition to their existing customer base, to drive revenue and attendance.
• Measured success through tracking the increase in museum visits and deeper engagement with both new and current audiences.