SUCCESS STORY
SOS Hydration
SOS Hydration is a powdered drink mix that contains electrolytes and minerals to help with hydration. It's designed to be a healthy alternative to sports drinks, which can be high in sugar. SOS Hydration is intended to help with dehydration from travel, exercise, or illness.
The Challenge
The company needed help increasing sales online and in-store. Targeting moms of younger children, the product aimed to roll out a 4-week campaign to coincide with the Nick Jr. Paw Patrol film debut.
The Approach
DCW recommended utilizing a strong CTV/OTT campaign along with people-based retargeting display ads in order to drive awareness of the products and drive sales. Markets included New York, Los Angeles, San Diego, Orlando and Chicago
The Results
2,600
Conversions
10x
Return on Ad Spend
.40%
Avg. CTR
