SUCCESS STORY
Chevron Federal Credit Union
Chevron Federal Credit Union is a not-for-profit financial institution dedicated to improving the economic conditions of its members.
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The Challenge
Chevron needed assistance in generating qualified traffic to their website from individuals specifically searching for Auto and Mortgage Loans. They required help to effectively attract and engage potential customers interested in these financial products. DCW identified Chevron's need to:
- Attract qualified traffic for Auto and Mortgage Loans.
- Boost qualified traffic over a 3-month campaign.
- Focus on key markets.
The Approach
We employed search engine marketing on the Google Ads platform for lead generation and strategically utilized various awareness and consideration tactics, including Display and Native ads.
The Results
900
"Apply Now" link click & phone calls
7,325
Clicks on the Chevron landing page
46%
Increase in overall traffic
