SUCCESS STORY
Spectrum Credit Union
One of the largest credit unions in the U.S., Spectrum provides banking and credit services to Chevron, Bechtel, and a select group of other employers.
The Challenge
Spectrum needed to address the challenge of generating qualified traffic to their website from individuals actively seeking Auto and Mortgage Loans. They required assistance in effectively targeting and attracting potential members to improve their lead generation and conversion rates.
The Approach
DCW utilized search engine marketing on the Google Ads platform, complemented by an awareness and consideration tactic that included People-Based Display advertising to boost qualified traffic. This comprehensive strategy targeted key markets over a 3-month campaign to effectively increase relevant traffic to Spectrum's website.
The Results
1,600
Apply Now link clicks & phone calls
< $77
Cost Per Lead
+41%
Increase in Site Traffic
