GAF

The Challenge

GAF faced challenges in increasing brand awareness and driving sales among roofers who shop at Lowe’s across key U.S. markets. They needed assistance to effectively reach this target audience and boost product visibility and sales. DCW developed a comprehensive annual digital campaign to:

• Effectively raise brand awareness across various U.S. target areas.
• Increase product visibility and sales.
• Boost GAF rewards program sign-ups.

The Approach

• DCW created an omni-channel strategy involving Paid Search, Programmatic Audio, Display, Native, Pre-Roll, LinkedIn, Geo-Fencing, Meta, and e-Newsletter placements.
• To ensure targeted and impactful engagement we deployed: Programmatic buying, People-Based proprietary lists, and Geo-Fencing of roofing distributors were utilized.