SUCCESS STORY
Grinnell College
Grinnell College is a private liberal arts college in Grinnell, Iowa, United States. Grinnell College faced challenges in converting awareness into actual enrollments. The issue stemmed from difficulty in translating increased visibility into tangible outcomes, such as application and enrollment growth.
The Challenge
The college sought DCW’s expertise to devise and implement strategies specifically aimed at increasing student enrollments and address the gap between awareness and actionable results. Grinnell College faced challenges in converting awareness into student enrollments.
The Approach
To address this, DCW developed a media strategy to boost visibility and enrollment, combining Print, Digital channels, and strategically timed Digital Radio. The campaign featured high-impact Print issues, Audio Everywhere Digital Radio Ads with companion banners, and Digital tactics such as Cross-device Display, Mobile Web, and SEM. We also executed direct buys of high-impact units to maximize reach and effectiveness, aiming to drive engagement and increase enrollments for Grinnell College.
The Results
73M
Impressions
14%
Increase in Applications YOY
24M
Impressions in Added Value
