SUCCESS STORY
New Jersey City University
New Jersey City University (NJCU) is a public university in Jersey City, New Jersey. NJCU offers Undergraduate and Graduate programs.
The Challenge
NJCU faced the challenge of increasing brand awareness and driving enrollment across New Jersey, with a particular focus on six target counties, including Monmouth County, where a new campus was planned. To address these issues, NJCU sought our help to develop and implement a strategy that would enhance visibility and attract students in these key regions.
The Approach
DCW developed a multi-touchpoint media strategy to address this, recommending a campaign with geo-targeted and geo-fenced bilingual placements, as well as Digital Radio (Pandora), Outdoor, Print, Digital, and Cable TV across key counties. This approach aimed to effectively reach all key demographics and enhance enrollment efforts.
The Results
350%
Increase in Exposure YOY
47%
Increase in Website Traffic YOY
92%
Increase in RFIs YOY
