Finger Lakes Gaming & Racetrack

The Challenge

Finger Lakes Gaming and Racetrack faced challenges in increasing awareness for their Memorial Day and 4th of July racetrack events. They needed assistance to effectively promote these events and attract more attendees. DCW recognized Finger Lakes Gaming and Racetrack’s need to:

• Effectively increase awareness for Memorial Day and 4^th of July events.
• Attract potential attendees for the specific events.

The Approach

• Utilizing Programmatic Display to increase brand visibility.
• Effectively utilizing Retargeting to engage potential attendees.