SUCCESS STORY
Long Island Cares
Long Island Cares, also known as The Harry Chapin Food Bank, is Long Island's first food bank, founded in 1980 by singer-songwriter and activist Harry Chapin, and its mission is to combat hunger and food insecurity in Nassau and Suffolk Counties, New York.
The Challenge
The Long Island Cares organization faced challenges with generating leads, specifically in increasing the number of donors and boosting traffic to their landing page. They needed assistance in developing a strategy to enhance donor acquisition and drive more visitors to their site.
The Approach
To address Long Island Cares' need for increased lead generation, DCW recommended a multi-faceted approach. Our strategy includes Display Ads, YouTube, Programmatic Video, and Native Display. We also planned Display Retargeting to further engage potential donors. This comprehensive mix aims to drive donor acquisition and boost traffic to their landing page effectively.
The Results
15,000
Clicks
0.18%
CTR
12,000+
Conversions
