SUCCESS STORY
Uncle Giuseppe’s
Uncle Giuseppe’s Marketplace is an upscale grocery store with multiple locations throughout New York and New Jersey.
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The Challenge
Uncle Giuseppe’s Marketplace was looking to develop and implement a comprehensive marketing plan focusing on increasing in-store sales and catering orders. DCW Media was awarded the Agency of Record (via RFP) in December 2023. After assessing prior media plans, competitors, and historical reports, DCW put together a revised Fiscal 2024 strategy that used our people-based data and traditional advertising strategies across select digital channels to:
- Increase the number of in-store sales of the weekly promotions for each location
- Increase catering orders for each location
- Increase brand awareness to gain market share from other local grocery stores
The Approach
- Strategic Media Planning with DCW's unique People-Based Solution
- Competitor and Market Analysis
- Buying and optimizing of Cable, Outdoor, OTT/CTV, META, Display and Google SEM
The Results
98%
average video completion rate
25%
Average Paid Search CTR
69,000+
conversion actions on key landing pages
300+
Online Place Orders
