County College of Morris

The Challenge

CCM faced challenges in effectively covering the entire funnel from awareness to conversion. To address this, we needed to develop a strategy that would maximize audience reach and drive application submissions. Our solution involved implementing a full-funnel approach, utilizing both awareness and conversion media to achieve these objectives.

The Approach

DCW Media strategized a comprehensive campaign to address the need for effective audience engagement across the entire funnel.

·        We recommended utilizing a combination ofoutdoor, TV, Radio, Display, Social, Native, SEM, and Email Blasts to driveawareness, foster consideration, enhance engagement, and achieve conversions.

·        This multi-channel approach was designed to maximize impact at each stage of the customer journey.