MetroPlusHealth

The challenge

MetroPlus needed to address the challenge of low brand awareness and limited website traffic. They required a solution to effectively boost their brand presence and drive potential customers to their website for inquiries. To tackle MetroPlus's challenge, DCW implemented a comprehensive multi-channel strategy to:

• Effectively increase their brand awareness.
• Drive traffic to their website.
• Increase lead generation through phone calls.

The approach

• Competitive research, Strategic planning, Data Analytics, Ongoing Optimizations
• Utilized People-Based Display, Video, YouTube, META and SEM digital tactics for a full funnel approach paired with offline.
• Deployed brand-building mobile billboards, Subway Branded Cars and Platform Posters, Various Print and Street teams.