SUCCESS STORY
Mercy University
Mercy University is a private non-for-profit 4-year institution offering Undergraduate, Graduate and Doctoral programs to students with campuses in New York.
The Challenge
Mercy University faced challenges with their Brand Awareness amongst their competitors.
The Approach
DCW Media developed a highly strategic and targeted campaign to address Mercy University's need for increased brand awareness. Our approach included a mix of Outdoor advertising—such as bus shelters and highway billboards—and Broadcast and Local Cable TV. For the TV component, we carefully segmented networks and programs with the highest audience engagement and relevance in the NY DMA and Mercy’s primary markets. This comprehensive strategy was crafted to maximize visibility and deliver meaningful impact within the target audience.
The Results
4%
Increase in Brand Awareness
2X
Inquiries
Enrollment
Largest incoming freshman class
