SUCCESS STORY
Catholic Charities Brooklyn and Queens
Since 1899, Catholic Charities Brooklyn and Queens has been providing quality social services to the neighborhoods of Brooklyn and Queens.
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The Challenge
CCBQ faced the challenge of reaching uninsured or underinsured individuals in Brooklyn and Queens who needed mental health services. They needed help to develop a comprehensive Facebook Marketing plan to generate contact leads effectively.
The Approach
DCW developed a strategy to precisely identify and target the organization’s audience within top social channels (Facebook and Instagram).
By analyzing audience data and optimizing campaign KPIs, we ensured the most effective results for CCBQ.
The Results
1,750
Website clicks
0.65%
Ave CTR
75+
Contact Conversions through Calls or Email Clicks on the Website
