SUCCESS STORY
Gabe's
Founded in 1961 in Morgantown, West Virginia, Gabe’s is a leading off-price retailer offering top brands and more for less in select states around the US. They offer shoppers discounts on fashion, footwear, home, and pantry products.
No items found.
The Challenge
The budget department store needed to drive awareness and increase store visits across 14 states for their seasonal Back to School campaign. Gabe’s faced challenges in effectively reaching and engaging shoppers during this peak shopping period.
The Approach
- Increase awareness of the brand and the Back-to-School seasonal offerings.
- Boost store visits across 14 states for the seasonal Back to School campaign.
- Employed a multi-tactic approach with compelling creative to capture the attention of Back-to-School shoppers.
- To reach Loyalty Rewards Members and acquire new customers through Lookalike audiences, People-Based Display and CRM Targeting were utilized.
- Video ads were also implemented across CTV, YouTube, and Programmatic Pre-Roll to maximize engagement and visibility.
The Results
$2.00
Cost per customer
45,700
Clicks
2,953
Store visits
