SUCCESS STORY
Sun River Health
Sun River Health is a system of 43 health centers providing primary, dental, pediatric, OB-GYN, and behavioral health care to over 245,000 patients annually.
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The Challenge
Sun River Health faced challenges with introducing their brand relaunch and new website, aiming to generate calls and online appointments for 43 health centers across NYC, Long Island, and the Hudson Valley. DCW compiled a multifaceted strategy for Sun River Health to address their need to:
- Effectively communicate their brand relaunch.
- Drive engagement across the regions of NYC, Long Island, and the Hudson Valley.
- Increase lead generation through calls and online appointments.
The Approach
- DCW implemented a multifaceted strategy to effectively reach and engage the target audience.
- We utilized various platforms such as, Broadcast TV, People-Based Targeting, Facebook Ads, Google Paid Search, Programmatic Display, Pre-Roll, Audio, and YouTube Ads
The Results
$56.24
CPA
4,100
Appointments booked
6.07%
Conversion rate
