SUCCESS STORY
Peirce College
Peirce College is a private college in Philadelphia, Pennsylvania. It focuses on adult online education. The school offers Undergraduate, Graduate and Certificate programs.
The Challenge
Peirce College faced difficulties in driving awareness, generating inquiries, and increasing enrollment among working adults with transfer credits. They needed expert assistance to effectively target and engage this demographic. They turned to our experience and expertise to develop a strategy aimed at boosting visibility and attracting qualified candidates.
The Approach
DCW Media recommended a comprehensive strategy to address Peirce College's challenges in driving awareness and enrollment among working adults with transfer credits. We implemented a multi-faceted approach that included Cable TV, Cross-Device Display, Mobile Web & Mobile In-App, People-Based Marketing, Facebook, Instagram, Native In-Stream, Programmatic Audio, Pre-Roll Video/YouTube TrueView, and SEM. This diverse mix of channels was designed to maximize reach, enhance engagement, and drive conversions effectively. We also used ongoing testing of landing pages, creative, and campaign optimizations.
The Results
3-Year
High in Conversions
3-Year
High in Unique Monthly Visitors
58%
of leads generated from People-Based Marketing alone
