SUCCESS STORY
Newport Restaurant Group
Newport Restaurant Group Provides Fine Dining & Seafood Restaurants throughout Rhode Island and Massachusetts.
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The Challenge
Newport Restaurant Group faced challenges in Holiday gift card sales. They needed a cohesive multi-channel marketing campaign to effectively boost event registrations and application numbers.
The Approach
DCW strategized a comprehensive approach to address Newport Restaurant Group’s needs. We recommended using a combination of Display, Social, YouTube, and ConnectedTV to effectively drive awareness, consideration, engagement, and conversions for the holiday gift card promotion.
The Results
5x
Return on Ad Spend
82%
Social CTR is 82% higher than benchmark
53.54%
Video Completion Rate for YouTube
