Welcome to DCW Media’s new blog, The DCW Download! We wanted to start the new year off by offering our insights and interests into the ever-changing advertising world, by staying up-to-date and ahead of the curve. If that is a part of your new years resolution, DCW Media is the agency for you! Let us help you navigate through the world of traditional and digital advertising.
New year, new trends! These 5 digital marketing strategies can help you flourish in the new year. Which one will you use to your advantage?
1. Transparency – With the need to become more visible and reach more customers, digital marketing offers advancements in emerging technologies as consumers demand a more integrated experience.
2. Quality content – This has been a trend we have always been behind. More often than not we are bombarded now-a-days with unrelated, poor quality content. After awhile it becomes white noise to our audiences. The better, more relatable the content – the better results it will yield. Creating a stricter brand and quality guide will allow users to recognize and better relate to your content, thereby increasing engagement.
3. More Targeted Ads – Methods such as geo-fencing, have become a major player in the digital advertising game. Breaking down an audience by geography, demographics, behavior, context, cross-device etc. we are able to narrow down and get in front of and stay in front of the right audience.
4. Professional Live Video – This is a trend we are fully onboard with. Live videos and webinars are a perfect way to connect with your audience and answer questions in real-time. This personal touch creates a connection that the new generation of consumers crave.
5. Predictive Algorithms – Data is everything! We live in a world where data is constantly being collected (whether you know it or not). Predictive algorithms will be huge for businesses to predict spending and allocate their budget accordingly for the future. This will allow you to market and spend in a smarter way. Utilizing different methods that may not have been a priority in the past but prove to be more beneficial. 
With the need to become more visible and reach more customers, the demand for a more integrated experience becomes a key role your company can play. DCW Media offers a wide variety of experience in all formats of advertising. Let us help you ring in the new year successfully!
