SUCCESS STORY
Varian Medical Systems
Varian Medical Systems, a Siemens Healthineers company, is an American radiation oncology treatments and software maker based in Palo Alto, California.
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The Challenge
Varian Medical Systems faced challenges in increasing national brand awareness and driving traffic to key pages on their website. Varian needed assistance to boost their online visibility and attract more visitors to their site.
The Approach
To address Varian Medical Systems’ needs, DCW developed a multi-faceted strategy to:
- Effectively increase their national brand awareness.
- Drive traffic to key website pages.
- Utilized Display and Mobile In-App ads to drive engagement and visibility for targeted pages.
- To enhance and maximize impact, Native In-Stream ads, print ads, trade show geo-fence targeting, eNewsletters, and LinkedIn placements were also incorporated.
The Results
41%
YoY decrease in eCPA
125%
YoY increase in page visits
50%
Increase in Linkedin CTR
