DCW Media’s digital department is comprised of skilled digital media and marketing experts that bring over 15 years of experience to our clients. As a media buying shop, we maintain that we are tech, data and media agnostic. This translates into our teams recommending, pursuing and executing the most efficient media placements for each of our individual clients.

Digitally, we offer our clients:

  • Programmatic Display
  • Native Advertising
  • Email Marketing
  • Paid Search & Organic Search (SEM/SEO)
  • Lead Generation
  • Mobile Advertising, Tracking & Geofencing
  • Social Advertising Solutions; Facebook, Instagram, Snapchat, Tiktok, Youtube, Pinterest, Reddit & LinkedIn
  • Video & Streaming Audio Advertising
  • Performance Marketing and Artificial Intelligence (AI),
    and Machine Learning

People-Based Marketing

 

People-Based Marketing Benefits:

 

As we enter a cookie-less environment, the need to execute highly targeted campaigns is more important than ever. DCW has been ahead of the curve with People-Based digital targeting. It has been incorporated into many of our campaigns since 2018.

 

We start with our proprietary People-Based lists, built using diverse data sources, enabling us to target users on a 1:1 basis. This ensures we are only serving ads to real people, not data models based on guesswork. We are then able to target individuals across the platforms and devices they use most, including desktops, mobile, CTV/OTT, social media, email, and online Audio. Lists are refreshed every 3-4 months to make sure the targeting remains fresh.

 

The result is a more efficient digital spend with less waste and enhanced brand safety. What’s more, DCW’s People-Based marketing can be used to attribute in-store visits, event attendance, or other location-based goals directly to ad views and clicks.

 

Programmatic

DCW has grown its in-house digital department 10-fold in the last 5 years with its in-house team of RTB media planners and buyers, ad operations specialists, in-house Demand Side Platforms and sophisticated third-party research and planning tools.

Programmatic Benefits:

  • Efficiently serve online display banners, mobile, native, email and social ads
  • Access to 100,000’s of quality websites that are Brand Safe and constantly vetted for fraud
  • Evergreen Third and First Party Audience Data
  • Real-Time Optimizations made via skilled humans + proprietary algorithms
  • Viewability optimizing and tracking
  • Utilize DCW’s full suite of digital targeting tactics:
    • Contextual Targeting
    • Behavioral Targeting
    • Predictive Modeling
    • Lead Generation
    • IP Targeting
    • Geo-Fencing
    • CRM Targeting
    • Search & Domain Retargeting
    • Conquesting
    • Cross-Device Behavioral & Domain Retargeting

Mobile

Mobile continues to become a more important part of our digital campaigns, whether it’s partnering with exclusive app providers or optimizing across mobile web.

  • Mobile Geo-Fencing with Retargeting
  • Mobile In-App & Mobile Web
  • Beacons
  • Mobile Couponing
  • POS Tracking
  • Mobile In-Store Tracking
  • Mobile Geo-fencing

Social

Whether it’s Facebook, Instagram, LinkedIn, SnapChat or anything on the horizon, DCW Media keeps up to pace with up and coming paid social trends, whilst maintaining basic best practices for success.

  • Facebook
  • Instagram
  • Snapchat
  • Tiktok
  • Youtube
  • Pinterest
  • Reddit
  • LinkedIn
  • Twitter

Search

To help our clients get the most from complex paid search marketing channels like Google AdWords and Bing Ads, DCW Media offers:

  • Expert paid search specialists
  • Constant campaign attention, testing and refining
  • Innovative and cutting edge search strategies
  • Efficient spend tactics for ROI
  • PPC management
  • Advanced keyword bidding
  • Full reporting and analytics tracking

Video

Living in a multi-screen world where video content is huge. For this reason, it is important to create a media plan that delivers seamless video content appropriately across the different screens audiences use throughout the day.

  • Standard pre-roll video or in-stream
  • Interactive pre-roll
  • Connected TV
  • Hulu
  • Social Media Video

Video activation, either skippable, pre-roll, or interactive, can be run programmatically to open up data points for better creative learning and optimization. DCW offers flexible pricing models that best align with your goals:

  • CPM
  • CPCV
  • TRPs or CPP

Youtube

DCW prides itself in its expertise on the world’s most popular video platform. Whether your goals are awareness, website traffic, or conversions, we can customize a strategy that satisfies your specific marketing goals. Our in-house team constantly refines targeting, optimizes video tags and keywords, and tests audiences to deliver the best campaign possible.

Use TrueView In-Stream ads for highly efficient video placements that spend budget only when a user views your content to completion. Discovery ads place your content throughout YouTube and in relevant search results in a more organic offering.

View this case study to see how DCW used both YouTube tactics to deliver hundreds of thousands of Discovery views while maintaining an excellent content view rate.