People-Based Marketing Benefits:
As we enter a cookie-less environment, the need to execute highly targeted campaigns is more important than ever. DCW has been ahead of the curve with People-Based digital targeting. It has been incorporated into many of our campaigns since 2018.
We start with our proprietary People-Based lists, built using diverse data sources, enabling us to target users on a 1:1 basis. This ensures we are only serving ads to real people, not data models based on guesswork. We are then able to target individuals across the platforms and devices they use most, including desktops, mobile, CTV/OTT, social media, email, and online Audio. Lists are refreshed every 3-4 months to make sure the targeting remains fresh.
The result is a more efficient digital spend with less waste and enhanced brand safety. What’s more, DCW’s People-Based marketing can be used to attribute in-store visits, event attendance, or other location-based goals directly to ad views and clicks.