Project Description

THE NATIONAL MUSEUM FOR WOMEN IN THE ARTS (NMWA)

Goal:

The National Museum for Women in the Arts (NMWA) leaned on our expertise to spark interest and intrigue in its mission of promoting the work of women artists, while driving attendance to its Rodarte exhibit.

Strategy:

We developed a highly targeted media plan consisting of Programmatic Display, Facebook, and Instagram ads featuring a variety of Call-to-Actions to drive site visits, social engagement, and ultimately attendance.

Results:

8,000

Clicks to the Rodarte Exhibit Landing Page

781

Actions tracked across the Online Ticketing Page

39%

Decrease in eCPA From Campaign Start