Skype

Goal:

To drive scavenger hunt contest sign-ups and Skype app downloads among targeted Smartphone users throughout markets in Taiwan, Russia, Germany and Indonesia.

Strategy:

DCW Media executed an international Programmatic display and mobile ad campaign to the target geo-locations, with Site Retargeting, Search Retargeting, Contextual Targeting, Language Browser targeting and ran ads across the Facebook Ad Exchange. Outdoor Bus Shelters paired with Near Field Communications (NFC) were also used throughout the various locations in order to drive awareness and downloads in a fast, user-friendly manner while commuters were waiting at local bus stops.