Project Description

POPULAR COMMUNITY BANK

Goal:

Popular Community Bank sought to increase awareness of their 5-year CD rates, while driving inquiries among prospective members to open a new account online.

Strategy:

Using age, household income, behavioral targeting data and Nielsen data, we isolated the specific audience segments that were most likely to open a 5-year CD. We then leveraged Programmatic Display and Video Pre-Roll geo targeted around the Bank’s primary markets in New York, New Jersey, and Florida zip codes to deliver highly targeted and relevant engagement.

Results:

4,551

Clicks

592

Website Conversions

595,000

Video Plays Over a 3-week Period