Project Description

PEIRCE COLLEGE

Goal:

Peirce College required our experience and expertise to drive awareness, inquiries, and ultimately enrollment among working adults with transfer credits.

Strategy:

We ran a combination of Cable TV, Cross Device Display, Mobile Web & Mobile In-App, People-based Marketing, Facebook, Instagram, Native In-Stream, Programmatic Audio, Pre-Roll Video/ YouTube Trueview, and SEM to drive awareness, consideration, engagement, and conversion.

Results:

3-Year

High in Conversions

3-Year

High in Unique Monthly Visitors

58%

of leads generated from People-Based Marketing alone