PEIRCE COLLEGE
Goal:
Peirce College required our experience and expertise to drive awareness, inquiries, and ultimately enrollment among working adults with transfer credits.
Strategy:
We ran a combination of Cable TV, Cross Device Display, Mobile Web & Mobile In-App, People-based Marketing, Facebook, Instagram, Native In-Stream, Programmatic Audio, Pre-Roll Video/ YouTube Trueview, and SEM to drive awareness, consideration, engagement, and conversion.
Results:
3-Year
High in Conversions
3-Year
High in Unique Monthly Visitors
58%
of leads generated from People-Based Marketing alone