KOFINAS FERTILITY CLINIC
Kofinas Fertility Clinic sought to increase the number of new patients, while growing their brand awareness in the NY DMA
To achieve these goals, we focused on Television placements with wide coverage and frequency of exposure, the most efficient dayparts were selected based on CPP. We established an “Always On” presence to remain top-of-mind for when the need for Fertility Therapy becomes necessary.
Of New Calls generated from this campaign
Of new patients for April 2020
increase in The Average Session Duration during the DCW TV campaign