Project Description

KOFINAS FERTILITY CLINIC

Goal:

Kofinas Fertility Clinic sought to increase the number of new patients, while growing their brand awareness in the NY DMA

Strategy:

To achieve these goals, we focused on Television placements with wide coverage and frequency of exposure, the most efficient dayparts were selected based on CPP. We established an “Always On” presence to remain top-of-mind for when the need for Fertility Therapy becomes necessary.

Results:

30%

Of New Calls generated from this campaign

37%

Of new patients for April 2020

20%

increase in The Average Session Duration during the DCW TV campaign