KOFINAS FERTILITY CLINIC

Goal:

Kofinas Fertility Clinic sought to increase the number of new patients, while growing their brand awareness in the NY DMA

Strategy:

To achieve these goals, we focused on Television placements with wide coverage and frequency of exposure, the most efficient dayparts were selected based on CPP. We established an “Always On” presence to remain top-of-mind for when the need for Fertility Therapy becomes necessary.