National Museum of Women in the Arts

Goals:

To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales.

Strategy:

DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C. tourists with an interest in visiting museums. The comprehensive advertising strategy included:

• Outdoor Bus Shelters
• Select Newspapers & Magazines
• Search Engine Marketing
• Programmatic Display
• Mobile Advertising
• Facebook Advertising
• Twitter Advertising