Digital Media

Digital Media 2017-04-25T17:16:29+00:00

The Digital Department at DCW is empowered with both the latest, most sophisticated tools the industry has to offer and is managed and maintained for clients by experienced leaders in the field.

Digitally, we offer our clients: 

  • Programmatic Display & Search
  • Mobile Advertising & Tracking
  • Social Advertising Solutions
  • Video & Streaming Audio Advertising

Programmatic

DCW has grown its in-house digital department 10-fold in the last 5 years with its in-house team of RTB media planners and buyers, ad operations specialists, in-house Demand Side Platforms and sophisticated third-party research and planning tools.

Programmatic Benefits:

  • Efficiently serve online display banners, mobile, native, email and social ads
  • Access to 100,000’s of quality websites that are Brand Safe and constantly vetted for fraud
  • Evergreen Third and First Party Audience Data
  • Real-Time Optimizations made via skilled humans + proprietary algorithms
  • Viewability optimizing and tracking
  • Utilize DCW’s full suite of digital targeting tactics:
    • Contextual Targeting
    • Behavioral Targeting
    • Predictive Modeling
    • IP Targeting
    • Geo-Fencing
    • CRM Targeting
    • Search & Domain Retargeting
    • Conquesting
    • Cross-Device Behavioral & Domain Retargeting

Mobile

Mobile continues to become a more important part of our digital campaigns, whether it’s partnering with exclusive app providers or optimizing across mobile web.

  • Mobile Geo-Fencing with Retargeting
  • Mobile In-App & Mobile Web
  • Beacons
  • Mobile Couponing
  • POS Tracking
  • Mobile In-Store Tracking

Social

Whether it’s Facebook, Instagram, LinkedIn, SnapChat or anything on the horizon, DCW Media keeps up to pace with up and coming paid social trends, whilst maintaining basic best practices for success.

Search

To help our clients get the most from complex paid search marketing channels like Google AdWords and Bing Ads, DCW Media offers:

  • Expert paid search specialists
  • Constant campaign attention, testing and refining
  • Innovative and cutting edge search strategies
  • Efficient spend tactics for ROI
  • PPC management
  • Advanced keyword bidding
  • Full reporting and analytics tracking

Video

Living in a multi-screen world where video content is huge. For this reason, it is important to create a media plan that delivers seamless video content appropriately across the different screens audiences use throughout the day.

  • Standard pre-roll video or in-stream
  • Interactive pre-roll
  • Connected TV
  • YouTube TrueView(In-Display, In-Stream)
  • Hulu
  • Facebook Video

Video activation, either skippable, pre-roll, or interactive, can be run programmatically to open up data points for better creative learning and optimization. DCW offers flexible pricing models that best align with your goals:

  • CPM
  • CPCV
  • TRPs or CPP