Digital Marketing Account Manager

Job Type: Full-time

Reports to: VP, Digital Media

Location: Remote

‍About DCW Media

DCW Media is a leading independent media buying agency in New York, with a 50+ year legacy of excellence. As our agency continues to expand rapidly, we are seeking a dynamic and client-focused Digital Marketing Account Manager to join our team. This role is ideal for professionals eager to grow, innovate, and contribute to a thriving, forward-thinking company.

Job Summary

The Digital Marketing Account Manager will oversee the day-to-day planning, analysis, and reporting for assigned client accounts. This role involves executing digital media strategies, managing campaign trafficking and on boarding, and delivering insightful reports for new and existing clients. The ideal candidate will also contribute to best practices, digital media research, implementation, optimization, and overall campaign management.  

Key Responsibilities

• Develop strategic media plans based on client objectives and industry best practices.
• Analyze and report on digital campaign performance to measure ROI and optimize effectiveness.
• Foster and maintain strong client relationships, serving as a trusted digital marketing partner.
• Ensure accuracy and quality control of all campaign documentation, including insertion orders, creative specifications, trafficking, and reports.
• Work collaboratively with analytics teams to propose data-driven optimizations.
• Stay adaptable to evolving client needs, industry trends, and company goals.
• Perform additional duties as required or assigned.

Qualifications & Skills

• Bachelor’s degree required.
• Minimum of 3 years of experience in digital advertising/marketing (agency experience preferred).
• Strong analytical and quantitative skills with a data-driven mindset.
• Proven experience in digital media strategy, planning, buying, and reporting.
• Proficiency in Google Workspace, Google Ads, META’s Ads Manager, and Google Analytics.
• Experience reviewing media briefs and providing strategic recommendations.
• Ability to manage multiple projects and work effectively both independently and collaboratively.
• Proficiency in Microsoft Office, particularly Word, Excel, and PowerPoint.
• Strong numerical aptitude and ability to analyze complex data sets.
• Excellent communication and interpersonal skills for working with clients, vendors, and internal teams.
• AI skills such ChatGPT are a plus!

What DCW Media Offers

• A direct impact on company growth and success.
• Exposure to cutting-edge industry trends, innovative media, data, and technology. 
• Professional development opportunities in a supportive and evolving work environment.
• Adynamic and collaborative culture within a well-established, forward-thinking agency.

Benefits:

• Employer-sponsored retirement plan
• Employer-sponsored health insurance
• Paid holidays and time-off
• Summer Fridays

Join us at DCW Media and take your digital marketing career to the next level! Apply today to be part of a company that values innovation, growth, and excellence.