Supercharge your Hiring Strategy with Digital Media Campaigns

Re-Thinking Hiring with Digital

Everyone knows the usual platform for hiring such as LinkedIn and Indeed, which may be fine for individual openings. But what if you need to fill several openings for several roles? Enter customize ddigital media campaigns that reach potential hires at scale while giving you much more control over your message and real-time attribution.

Amplify your Brand

The cookie cutter job sites give you little to no control over the way you present your brand. You’re one employer among thousands. With digital ad campaigns, you control the look, feel, and messaging using video, audio, and a variety of platforms that reach users beyond the usual hiring sites.

Reach Casual Job Seekers

The job market is just that – a marketplace. There is no reason not to be advertising openings to more casual and passive jobseekers. This untapped audience usually has enhanced skills, more experience, and better resumes than those actively using job sites.

Mobile Matters

The average person spent over 4.5hours per day on their mobile devices in 2024 (over one-quarter of their waking time). This makes job postings a must on the apps people use most, such as Reddit, Meta, Nextdoor, and more.

Digital in Action: NYBC’s Rye Campus

DCW Media partnered with the New York Blood Center to drive hiring for the opening of their Rye, New York campus in2024. We drove over 25,000 clicks to their job site, including over 1,000clicks to apply now for a variety of positions, ranging from lab work to facilities. Our strategy involved a three-pronged media mix that included Facebook/Instagram ads, precision programmatic Display, and SMS text messages sent directly to potential applicants.

Want to learn more about how a digital campaign can jumpstart your hiring effort? Connect with us to start a conversation today at digital@dcwcorp.com.

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