Digital Connect April 3, 2025
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Welcome to DCW Media’s April 3rd edition of Digital Connect, our bi-weekly rundown of platform updates and marketing trends affecting our industry.
Platform Updates
LinkedIn isn't all business. The popular B2B social platform has embraced a new games section for users. Offerings such as "Tango," "Queens," and "Pinpoint" are now available, according to LinkedIn, to "prep your mind for the workday." Whatever their value for users, the games are a clever engagement strategy for the platform that will surely yield higher user retention and time spent on the platform. DCW has run numerous campaigns on the social network, generating site traffic and leads. We even can apply the powerful granular user targeting data to Display and Video ads using the Microsoft Audience Network DSP.
TikTok remains in the headlines besides the looming ban/sale deadline and lawmakers urging an extension. The video platform is generating $32 million per day in sales through its in-platform TikTok Shop. Almost 12 million shoppers used TikTok Shop in 2024 alone, growing faster than both Pinterest and Meta. It’s now imperative that e-commerce brands at least test TikTok Shop and DCW is the perfect partner. As an early adopter of the platform, we work closely with TikTok to ensure quality campaigns that meet all advertiser goals.
Meta's Facebook Market place now has more users than Ebay and Amazon, with over 1 billion active users worldwide at the end of 2024. While Marketplace drives platform engagement and ad opportunities (much like LinkedIn games), this area of their business is still very under-utilized in terms of revenue for Meta. Retailers can take advantage of Marketplace by placing specific ads in search results. DCW can help retailers and other businesses stand out on this very powerful tool.
Meta is now prompting some advertisers to directly link their Google Analytics accounts directly to their ad accounts. The additional connected data source helps Meta ads adjust to on-site behavior and performance. Meta cites a 5% improvement in conversions where the connections have been made. DCW has always taken a holistic view of ad performance and analytics and can work with advertisers to ensure that all data sources are working together for the best ROI.
