Digital Connect February 7, 2025
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Welcome to DCW’s Digital Media Connect, where we share bi-weekly updates on all things digital media. We’re connecting you with the known (and not so known) trends to inform your buying and strategy.
Digital Platforms
Pinterest has released a guide for using their platform to promote different "moments," including not just holidays but also personal events. Having a great deal of experience with Pinterest, DCW highly recommend this platform for its keyword-based ads, highly visual content, and in-the-moment interface.
Social Media Today did an article on 5 ways AI will impact Social Media marketing. AI is something that is often talked about with little concrete detail. This article is a good look at a hot topic that will only continue to impact the industry in the months and years ahead.
It looks like TikTok is here to stay and its most interesting recent innovation is the development of Search ads. Younger generations, (Z and Alpha) use TikTok as a search engine and the platform is now selling search keywords that will place advertisers high in the results.
DCW is now using the Microsoft Audience DSP for Display, Video and Native across the Microsoft network. This means we can use granular LinkedIn targeting to deliver ads outside LinkedIn on placements where people may be more receptive to the messaging. We’re currently working with some of our B2B clients to deliver this very niche messaging.
Vertical Trends
Google is cracking down on Healthcare ad content, emphasizing EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness)making it more critical than ever. Is your organization aware of these new guidelines? And are your strategies aligned with the changes?
TikTok and YouTube are becoming major resources for financial education for younger generations. It is critical for banks and other institutions to use content marketing on these platforms to build brand trust and loyalty.
Home Improvement lead costs are skyrocketing as this vertical gets more crowded and competitive. Home Improvement providers and brands need to diversify into the newest platforms, such as Nextdoor, that DCW is well versed in.
