Popular Community Bank

Goal:

Establish and promote Banco Popular’s U.S. branch and online entity, Popular Community Bank, starting in the New York market.

Implement targeted media plans, promoting select campaigns and various products in order to develop the bank’s brand and increase account sign-ups.

Strategy:

DCW Media worked closely with the client and their product teams to develop an integrated media plan that would help drive foot traffic to the new branch locations opening in New York City, as well as promote the bank’s priority banking products throughout various business cycles during the year both online and within the branches.

• Mobile Geo-Fencing, Competitor Conquesting and Look-A-Like Modeling
• Programmatic Digital Display advertising using Third-Party Behavioral Targeting
• SEM Paid Search
• Video Pre-Roll
• Guerilla Marketing Tactics
• Outdoor