Project Description

National Museum of Women in the Arts


To leverage DCW Media’s extensive ad buying power and strategically implement targeted media campaigns for various museum events and art shows starting in 2014; with the overarching goal of increasing awareness for the museum and driving ticket sales.


DCW Media implemented on-going integrated media campaigns using both offline and online channels in the Northeast U.S. to D.C. tourists with an interest in visiting museums. The comprehensive advertising strategy included:

  • Outdoor Bus Shelters
  • Select Newspapers & Magazines
  • Search Engine Marketing
  • Programmatic Display
  • Mobile Advertising
  • Facebook Advertising
  • Twitter Advertising



Avg. Decrease in  eCPA


Avg. CTR on Display


Avg. Savings on Ad Cost