Project Description

Mercy College


To create and execute an ongoing media strategy that would help establish Mercy College as the top choice for an affordable, New York, private school education by increasing;

  • Awareness for the College
  • Request for Information (RFIs) submissions
  • Student Applications


A sophisticated, online and offline media strategy was launched with hyper-local targeting around the College’s main campus locations:

  • Audience-targeted, programmatic display, social, mobile, native and pre-roll video ads were served to custom audiences for delivery efficiency.
  • Geo-targeting, hyper-local digital display ads were sent to mobile phones and computers of feeder and competitor schools.
  • Outdoor billboards near campus locations created the perception of a major integrated advertising campaign.
  • Broadcast TV ads were implemented for expanded reach and awareness.
  • Pandora and terrestrial Radio ads were used to help promote Open House events.
  • Bus Kings and Railroad Car Ads were used to target the school’s high commuter population.


Increased new prospects almost 25% YOY in 2015/2016, resulting in the College’s increased enrollment for both Undergraduate and Graduate students.


New Inquiries


New Applicants