Strategic Planning & Research

Strategic Planning & Research 2017-04-26T10:16:49+00:00

All of our media plans are packed with:

  • Extensive market research
  • In-depth audience analysis
  • Proven media channels that help you achieve your goals

Our research experts provide a comprehensive review of all campaign essentials including but not limited to:

  • Creative Consideration
  • Marketing Strategy
  • Competitive Landscape Analysis
  • Qualitative & Quantitative Research
  • Goal Alignment

Sophisticated Tools

DCW offers clients an extensive suite of advanced resources, tools, and technology to ensure that our strategic plans and media recommendations succeed and make our clients more successful. Some of our research providers include:

  • Strata
  • Arbitron
  • Nielsen
  • SQAD
  • comScore
  • MRI
  • Kantar
  • eMarketer
  • Scarborough

Cross-Channel, Holistic Planning

DCW Media provides clients with a 360-degree, holistic approach to media planning, buying and execution by evaluating all media touch points (both online and offline), before, during and after all campaigns.

Our planning approach ensures efficiency by:

  • Applying an agile methodology between in-house digital and traditional teams.
  • Evaluating all touch points before, during and after a campaign.
  • Ensuring effective reach and scope through precise targeting.