Media Planning & Buying

Media Planning & Buying 2017-04-12T11:43:06+00:00

Our media buying organization is packed with seasoned professional media buyers and market specialists.  Our buyers have a cumulative 100+ years of experience and have worked at some of the industry’s top agencies.  That experience, coupled with the relationships our buyers and founders have cultivated, is one way we secure the lowest rates possible for our clients.

With international, national, spot market and local buying power, DCW provides a blueprint of advertising activity, including the optimal media mix within each of the mediums utilized.

DCW’s Unique Offer to You: 

  • No planning fees.
  • No agency fees.
  • No retainers.
  • No red tape.
  • No excessive minimums.

Service Offerings

We offer a full suite of top-notch agency solutions:

  • Media strategy, concepts, planning and placement.
  • Recommendations and rationale for each client’s unique marketing environment.
  • Planning and negotiation of media on a hyper-local, local, regional, national and international scale.
  • Purchasing of all forms of media including, TV, Radio, Outdoor, Print (newspapers & magazines), Direct Mail, Guerrilla, Digital (programmatic, desktop/mobile, SEM, social, video, audio) and support all creative units (standard banners, rich media, native, video, etc).
  • Media recommendations anchored in fact-based research and rationale.
  • Maximized return on all media investments.

Service Beliefs

Our services are guided by a set of overarching beliefs that help us to maintain and drive excellence for our clients.

At DCW Media we believe in…

  • Effectiveness and efficiency.
  • Being where your customers are and your competition isn’t.
  • Inventing the trend, not chasing.
  • Finding unconventional media.
  • Using conventional media unconventionally.
  • Venturing into new frontiers.
  • Pairing aggressive media rates with meaningful added value on all media buys.