>NIC+ZOE
NIC+ZOE 2017-04-13T05:33:42+00:00

Project Description

NIC+ZOE

Goal:

To plan and execute a programmatic display campaign that would drive traffic to the brand’s e-commerce website in order to boost online sales for NIC+ZOE, a luxury women’s clothing retailer.

Strategy:

Utilizing programmatic buying and real time bidding, DCW placed online ads on websites that made sense to the target demographic. Banner display and pre-roll video ads appeared on sites related to: Lifestyle, Entertainment, Shopping, Travel, Women’s Interests. Targeted audiences were also served Newsfeed and RHS ads via Facebook.

Results:

In just four months, the campaign resulted in a significant increase in visitor traffic to the NIC+ZOE website checkout page as a result of the digital ad efforts.

1,477

Check Out Conversions

$7.90

Cost Per Lead

.08%

Avg. CTR