NIC+ZOE

Goal:

To plan and execute a programmatic display campaign that would drive traffic to the brand’s e-commerce website in order to boost online sales for NIC+ZOE, a luxury women’s clothing retailer.

Strategy:

Utilizing programmatic buying and real time bidding, DCW placed online ads on websites that made sense to the target demographic. Banner display and pre-roll video ads appeared on sites related to: Lifestyle, Entertainment, Shopping, Travel, Women’s Interests. Targeted audiences were also served Newsfeed and RHS ads via Facebook.