>Mercy College
Mercy College 2017-04-21T15:36:22+00:00

Project Description

Mercy College

Goal:

To create and execute an ongoing media strategy that would help establish Mercy College as the top choice for an affordable, New York, private school education by increasing;

  • Awareness for the College
  • Request for Information (RFIs) submissions
  • Student Applications

Strategy:

A sophisticated, online and offline media strategy was launched with hyper-local targeting around the College’s main campus locations:

  • Audience-targeted, programmatic display, social, mobile, native and pre-roll video ads were served to custom audiences for delivery efficiency.
  • Geo-targeting, hyper-local digital display ads were sent to mobile phones and computers of feeder and competitor schools.
  • Outdoor billboards near campus locations created the perception of a major integrated advertising campaign.
  • Broadcast TV ads were implemented for expanded reach and awareness.
  • Pandora and terrestrial Radio ads were used to help promote Open House events.
  • Bus Kings and Railroad Car Ads were used to target the school’s high commuter population.

Results:

Increased new prospects almost 25% YOY in 2015/2016, resulting in the College’s increased enrollment for both Undergraduate and Graduate students.

1,200+

New Inquiries

4,900+

New Applicants

2,700+

Registrants