Mercy College


To create and execute an ongoing media strategy that would help establish Mercy College as the top choice for an affordable, New York, private school education by increasing;

  • Awareness for the College
  • Request for Information (RFIs) submissions
  • Student Applications


A sophisticated, online and offline media strategy was launched with hyper-local targeting around the College’s main campus locations:

  • Audience-targeted, programmatic display, social, mobile, native and pre-roll video ads were served to custom audiences for delivery efficiency.
  • Geo-targeting, hyper-local digital display ads were sent to mobile phones and computers of feeder and competitor schools.
  • Outdoor billboards near campus locations created the perception of a major integrated advertising campaign.
  • Broadcast TV ads were implemented for expanded reach and awareness.
  • Pandora and terrestrial Radio ads were used to help promote Open House events.
  • Bus Kings and Railroad Car Ads were used to target the school’s high commuter population.


Increased new prospects almost 25% YOY in 2015/2016, resulting in the College’s increased enrollment for both Undergraduate and Graduate students.


New Inquiries


New Applicants