DCW’s first super bowl buy for Delta Airlines. The multimillion dollar buy incorporates a blend of trade and dollars. The buy helped launch Delta’s new first class seating and new destinations throughout Europe.
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DCW is once again in the forefront of new advertising clients by launching the first advertising campaign for online gambling with their client ‘Party Poker’.
Due to excessive growth, DCW expands its operations by relocating from Huntington, New York to larger offices in Ronkonkoma, New York.
DCW officially becomes a full-service media buying agency, adding a cutting-edge, in-house digital department to its ranks.
DCW is the agency chosen to represent St. John’s University, on Long Island; the beginning of a 20+ year relationship.
DCW assists with the launch of Entertainment Sports Programming Network (known today as ESPN) by entering into a multi-million dollar trade contract.
Ken Bove, Sr., a successful entrepreneur, who later embarked on a career at NBC Radio, acquires an agency called Dougherty, Clifford and Wadsworth and immediately transforms it into an innovative industry leader in media.